CCXO
SOURCE ATLAS · VERIFY BEFORE OUTREACH
Layers 4 & 7 — Quantitative fit

Scoring Workbench

The formula is a decision aid. It does not replace CXO judgment. Exceptions are permitted when there is a written rationale and a clear next-state objective.

Priority formula

Priority = (Vertical Fit / 35) × 40 + (Strategic Fit / 100) × 40 + Warmth Bonus + Timing Bonus − Friction Penalty

Weights

Ranked targets

Vertical fit rubric — 35 points

  • Artificial intelligence0–5

    Has the investor funded or understood applied AI, agentic systems, model risk, automation, or AI infrastructure?

  • Fintech0–5

    Has the investor funded financial technology, payments, lending, transaction systems, or financial-data platforms?

  • Banking infrastructure0–5

    Does the investor understand community-bank technology, core modernization, compliance, risk, or balance-sheet systems?

  • Insurance technology0–5

    Does the investor understand underwriting, carriers, MGAs, reinsurance, cyber, or claims automation?

  • Software infrastructure0–5

    Does the investor value middleware, APIs, security, developer tools, evidence systems, or data architecture?

  • B2B enterprise software0–5

    Does the investor understand complex enterprise sales, recurring revenue, integrations, and long procurement cycles?

  • Regulated-industry competence0–5

    Does the investor understand governance, audit, model risk, cybersecurity, legal defensibility, and regulatory buyers?

Strategic fit rubric — 100 points

  • Bank or credit-union customer introductions20
  • Insurance-market introductions10
  • Regulatory, risk, compliance, or legal access10
  • Ability to lead or anchor the present round15
  • Follow-on reserve and future-round capacity10
  • Syndicate-building power10
  • Technical and infrastructure competence10
  • Board, executive, and recruiting leverage5
  • Michigan / West Michigan durability10

Minimum advance gate

A target advances into active CXO outreach only when a plausible stage fit exists, a check role or strategic role is defined, the vertical fit is credible or an exception is documented, the strategic value is written down, and the proposed communication has an explicit objective.