Ring Geography
Rings describe relationship mechanics, not a rigid order. The CXO may run all Michigan rings concurrently, but the default allocation should produce greater relationship depth in Rings 0 through 2 unless facts justify a different emphasis.
Ring 0 · Downtown Grand Rapids
9 targets0–5 mi
Weekly local presence, walkable meetings, frequent informal touchpoints.
Local legitimacy, angels, lead candidates, connectors.
Ring 1 · Greater Grand Rapids
0 targets5–20 mi
Biweekly coffee or office meetings.
Executive and private-wealth relationships.
Ring 2 · West Michigan corridor
6 targets20–60 mi
Monthly travel day and on-site briefings.
Family offices, corporate HQs, regional strategic capital.
Ring 3 · Southwest / Mid-Michigan
0 targets60–120 mi
Planned day trips and monthly institutional briefings.
MSU, MEDC, CUSO, university and regional syndication.
Ring 4 · Ann Arbor corridor
9 targets120–170 mi
Batched institutional meetings and milestone-driven cadence.
Dense institutional VC and commercialization ecosystem.
Ring 5 · Metro Detroit
8 targets150–190 mi
Batched trips and structured partner-level outreach.
Statewide corporate and institutional capital pool.
Ring 6 · Midwest hubs
3 targetsRegional
Introductions after Michigan validation; virtual-first, trip-second.
Lead seed and Series A capacity.
Ring 7 · National specialists
4 targetsNational
Evidence-led, highly targeted outreach.
Specialist fintech capital and national distribution.
Eight-layer target architecture
| Layer | Dimension | Purpose | Output |
|---|---|---|---|
| 1 | Concentric Geographic Rings | Establish relational cadence and travel velocity based on distance from downtown Grand Rapids. | Ring assignment, meeting cadence, travel format, relationship-depth target. |
| 2 | Capital Structure Type | Differentiate fund incentives, corporate mandates, angel syndication, and strategic balance-sheet deployment. | Capital type, check role, expected return logic, likely diligence style. |
| 3 | Warmth Mechanics | Track the deal pipeline state for every target. | Relationship state, intro path, bridge node, next action. |
| 4 | Quantitative Vertical Fit | Evaluate thematic alignment across the core market attributes. | 35-point vertical-fit score and pass/advance decision. |
| 5 | Stage Gate | Filter funds by actual check-writing capability across pre-seed, seed, Series A, and growth stages. | Current-stage eligibility and re-entry milestone. |
| 6 | Typical Check Sizing | Map capital deployment capacity from micro-angels to lead institutional funds. | Syndicate role: lead, anchor, participant, extension, or future round. |
| 7 | Bankabil Fit Score | Measure non-capital value: bank customers, insurance access, regulatory credibility, technical expertise, and distribution. | 0–100 Bankabil strategic-fit score. |
| 8 | Relationship Graph | Map multi-hop pathways to convert cold targets into warm opportunities. | Named bridge, request package, referral rationale, and state transition. |